In this article I will be talking about the most popular sports brand to this date. Nike is a well known company world wide. The company dips into just about every sport there is, and still becomes the leading brand for just about everyone of them. I decided on this company because of their of how effective they are at marketing not just their products but the company and its purpose as well. Nike’s social media has really caught my attention as it appeals to people’s emotions. Nike’s marketing team will often makes commercials that advertise the company’s purpose, which is to ultimately create an equal community for all people throughout the world. During this past Women’s History Month, Nike released a commercial starring a variety of sports athletes who have achieved greatness.
An effective product that can be market easily is a clothing line designed by these top female athletes to release March of 2020 because of Women’s History Month. A female’s clothing line that each celebrity can market through their social medias. Posting it on their Instagrams and Twitters will attract customers into buying this merchandise. In addition to this marketing strategy, Nike could also donate some of the profits to women’s rights organizations.